Co-Founder & CEO
Colin Gayle is the Co-Founder and CEO of Africa Creative Agency (ACA). The mission of ACA is to conceptualize, create, and leverage intersections between African culture and global markets by creating the first Pan-African Talent Agency and Digital Marketing/Branding Agency. Drawing on decades of experience across music, media, television and film, Mr. Gayle set his sights on Africa and introduced a myriad of entertainers and brands to the continent for the very first time. Among his notable accomplishments are:
• Serving as Creative Executive and Executive Producer for Bounceback Media, which produced the number one-rated show for Channel O/MNET, Diamond Life as well as The Beef, Behind the Scene, and O’Access. The latter saw Soweto-born host Nonhle deliver American music to the African audience for seven years while also offering a platform for local talent
• Implementing the launch of the 2010 World Cup Inaugural Event.
• Overseeing and producing, hip hop superstar 50 Cent’s storied Tour of Mozambique and South Africa, which ended with the rap legend meeting Nelson Mandela for a highly publicized MTV segment
• Spearheading the rebranding of the South African Broadcasting Corporation with top global performers
• Brokering the agreement to bring world renowned Bishop T.D. Jakes’ Mega Fest to South Africa
• Pairing American comedian DeRay Davis with Africa’s own Basketmouth for a sold-out tour.
• Working with Coca-Cola during 2015 to bring multi-platinum and Grammy® Award Winner Ne-Yo into the ecosystem of the continent’s popular music show, Coke Studio Africa. The R&B superstar created a “mega-mashup” with musicians from Kenya, Tanzania, Uganda, Mozambique, and Nigeria, yielding the ultimate global harmony in the process.
• Brokering the agreement to foster the expansion of Essence magazine into the African marketplace --bringing the publication and the first Essence Music Festival to Durban.
• Producing the South African segment of comedy superstar Kevin Hart’s documentary of the making of his ‘What Now?’ Comedy Special
• Serving as Chief Content Officer and Head of Performance Marketing Strategies for Fuse Advertising and GFNTV, orchestrating global and African focused campaigns for the likes of Hyundai and Charter Communications.
“I’m a storyteller and a strategist first and foremost,” Mr. Gayle says. “Most of my projects don’t start out as content plays. It’s about finding where we are in the movie, so to speak. You can predict future trends and then localize them. I look at trends happening worldwide and locate them where I’m at—whether there’s an interest in music, gospel, comedy, or any other artistic medium. Content then breaks the ice. My job is to leverage the business of entertainment for corporations, NGO’s, and government to build a brand equity and a return on investment.”
Mr. Gayle’s own diverse upbringing and experience informed an all-encompassing perspective. Born in London to Jamaican parents, Mr. Gayle was raised in Jamaica West Indies and moved to the United States as a teen. He attended Stockton State University in New Jersey where he majored in Business. After college he entered corporate America and developed a keen business acumen. In 1994, he transitioned to the music industry launching his music and artist management firm Rhythm Jazz Marketing. Its roster included award-winning, platinum-certified artists and producers such as Jill Scott, Kenny Lattimore, Adriana Evans, Vidal Davis and Andre Harris. In 2000, he entered into a collaboration with Warner Bros. Records Urban Music Division spearheading their expansion into Europe and Asia and overseeing international campaigns for Madonna, Eric Benet, Jaheim, and more along the way. During 2003, he assumed the role of General Manager of International Marketing and Global Branding for 50 Cent and the G-Unit Brand in Europe and Asia, launching G-Unit Reebok Sneakers, Formula 50/Vitamin Water, the movie Get Rich or Die Tryin’, and G-Unit clothing.