Africa Creative Agency architects a new vision for the business of entertainment on the planet’s second largest continent.
Assembled by a team of esteemed and experienced entrepreneurs with international backgrounds and countless accomplishments throughout media, the firm serves as a conduit between entertainers and brands and the 54 countries comprising Africa. In addition, it provides a platform to elevate African performers and artists into the international spotlight, following global best practices and experiences.
Building on intricate knowledge of the cultural landscape, the company ushers top brands into a new ecosystem, localizing them and introducing them to their next marketplace. By the same token, it breathes life into indigenous brands and significantly expands their reach and presence outside of the continent.
Africa Creative Agency possesses deep knowledge of the terrain with its principals spending the past 15 years cultivating relationships within the continent across brands and governments. They serve as the cultural and creative intersection between Africa and the rest of the world, providing strategy coupled with experience and relationships.
This is the future. This is the new African story. This is Africa Creative Agency.
Maximize talent, fueling expansion throughout Africa and beyond.
Liaise with governments, NGO’s, and brands to forge a foundation for new verticals to flourish.
Draw on familiarity with the cultural geography and longstanding relationships to localize entertainment from Africa and across the globe.
Co-Founder & CEO | Los Angeles/Johannesburg
Colin Gayle is the Co-Founder and CEO of Africa Creative Agency (ACA). The mission of ACA is to conceptualize, create, and leverage intersections between African culture and global markets by creating the first Pan-African Talent Agency and Digital Marketing/Branding Agency. Drawing on decades of experience across music, media, television and film, Mr. Gayle set his sights on Africa and introduced a myriad of entertainers and brands to the continent for the very first time. Among his notable accomplishments are:
• Serving as Creative Executive and Executive Producer for Bounceback Media, which produced the number one-rated show for Channel O/MNET, Diamond Life as well as The Beef, Behind the Scene, and O’Access. The latter saw Soweto-born host Nonhle deliver American music to the African audience for seven years while also offering a platform for local talent
• Implementing the launch of the 2010 World Cup Inaugural Event.
• Overseeing and producing, hip hop superstar 50 Cent’s storied Tour of Mozambique and South Africa, which ended with the rap legend meeting Nelson Mandela for a highly publicized MTV segment
• Spearheading the rebranding of the South African Broadcasting Corporation with top global performers
• Brokering the agreement to bring world renowned Bishop T.D. Jakes’ Mega Fest to South Africa
Co-Founder & Chief Digital Officer | Nairobi, Kenya
As Co-Founder and Chief Digital Officer of Africa Creative Agency, Joel Rao draws on deep digital marketing experience and business development savvy to fuel all-encompassing entertainment initiatives in Africa and beyond. “People should always know what your vision is,” he exclaims. “I want to embrace a laser focus with everything I do.” He currently also serves as Regional Head of East Africa for Clicks2Customers—a leading performance digital marketing firm averaging over $10 million per year in revenue. Joining the company in 2014, Mr. Rao has proven instrumental in expanding its influence throughout Africa. Embracing an entrepreneurial spirit, he founded Innovators’ Inc. in 2011. The collective of partners from five global territories formulate and execute revolutionary technological solutions for a diverse client base.
Prior to joining Clicks2Customers, Mr. Rao held senior executive level positions at OgilvyOne Digital Media, InMobi in Nigeria, Kenya and South Africa and was the Information and Digital Communications Manager for Telefonica in Mexico City. Whether it’s professional, personal, or philanthropic, he approaches every endeavor with an inspiring and infectious level of focus. That focus has cemented his firm, Rao Internet Holdings, as a beacon for e-commerce and digital marketing on the continent. As a result, he’s a recipient of the MMA Smarties award as well as a Lories award for the best execution in digital marketing, and he continues to push boundaries with a company that enables new innovators. Moreover, he transfers that same devotion to his mentorship charity, The Rao Internet Foundation, which empowers the youth with guidance, advice, and time.
Mr. Rao speaks five languages and is a graduate of Strathmore University and Harvard University’s Executive E-Commerce program.
General Counsel/Head of Bus Dev. North America | Los Angeles, CA
Roger L. Patton is a graduate of Yale University and Harvard Law School where he was an editor of the Harvard Law Review. Currently, Mr. Patton serves as General Counsel and Head of Business Development, North America and International for ACA. Prior to joining ACA, Mr. Patton served as General Counsel and EVP of Business Development for Hidden Beach Experiences, an independent record label and experiential entertainment production company based in Los Angeles. Mr. Patton was responsible for overseeing all legal and business affairs as well as spearheading all new business ventures and strategic alliances. He also represented a select number of clients under his own law firm banner, the Law Offices of Roger L. Patton, where he provided a diverse roster of clients with legal, business affairs and strategic business development services in the areas of entertainment, new media and co-branding.
As a transactional entertainment attorney, Mr. Patton served as director of business and legal affairs for the music division of Warner Bros. Pictures where he brokered composer agreements, soundtrack deals and music licensing agreements for the major motion picture studio. Later he became a partner at the Beverly Hills boutique entertainment firm, Bloom, Hergott, Cook, Diemer & Klein, where he represented some of the top recording artists, producers, independent labels and production companies in the entertainment business, brokering deals for a diverse A-list client roster including Destiny's Child, TLC, En Vogue, Coolio, Snoop Dogg, Babyface, Narada Michael Walden, Vanessa Williams, Chris Rock and others. Mr. Patton’s diverse entertainment experience also includes having served as Chief Entertainment Counsel for former President Bill Clinton’s Presidential Inaugural Committee, where he negotiated all of the entertainment and media related agreements for the Clinton Inaugural activities.
Chief Financial Officer Advisor | Johannesburg, SA
Kevin Boakye serves as CFO for the Africa Create Agency in an advisory capacity. Currently, Mr. Boakye is a Senior Associate in the Sub-Saharan Africa fund with the Carlyle Group. He is based in Johannesburg.
Mr. Boakye previously worked for three years as an Associate in Carlyle’s Corporate Mezzanine Fund based in New York. He was responsible for structuring, evaluating and executing private debt and equity investments across various industries including business services, industrial, healthcare, consumer and retail. Prior to joining Carlyle, Mr. Boakye worked as an investment banking analyst in the Global Leveraged Finance Group at Lehman Brothers.
Mr. Boakye received an M.B.A from Harvard Business School. He holds a Bachelor of Arts (A.B.) degree from Dartmouth College.
Executive Vice President of Communications. North America | Los Angeles, CA
Yvette Gayle serves as EVP of Communications. Currently she is Vice President of Publicity at Interscope Geffen A&M Records. Over a span of 23 years, Gayle has crafted campaigns for a multitude of multiplatinum artists which include Nas, Diddy, 50 Cent, Mary J. Blige, Keri Hilson, and Keysha Cole to name a few.
Gayle has a Bachelors degree in Political Science from West Virginia University. She is a member of Delta Sigma Theta Sorority Inc. and resides in Los Angeles, CA.
Engage global talent from outside of Africa i.e. North America, Europe, Asia, etc. and forge relationships with African corporations and brands. Currently, outside talent is only engaged from a live perspective. Right now, most entertainers visit the continent, perform live shows, and return home. Their influence is restricted to the live setting. We envision and foster relationships between global talent and African brands. We provide the bridge between entertainers and Africa’s culture. Previous successes include 50 Cent’s Tour of Mozambique and South Africa, which concluded upon his meeting Nelson Mandela.
Engage African talent, building better relationships with local government and extending their brands throughout the continent and ostensibly the globe. Someone like Trevor Noah goes from popularity in South Africa to becoming the face of Comedy Central. We take African talent (actors, musicians, writers, athletes, etc.) and build a platform for them to expand globally. Moreover, we create synergies between African talent and global talent. Previous successes include inviting Ne-Yo to collaborate with Coke Studio Africa. As a result, the R&B superstar recorded a “mega-mashup” with musicians across Kenya, Tanzania, Uganda, Mozambique, and Nigeria. Upcoming collaborations include Africa’s own Diamond, John Legend, and Ne-Yo.
We introduce global brands to the African market, managing integration into the continent. We take concepts and ideas that work in North America, align them with the appropriate partners in Africa, and oversee their institution in the second largest continent. Previous successes include T.D. Jakes Mega Fest in South Africa, introducing Essence Magazine to the continent, the first Essence Music Festival in Durban, and the 2010 World Cup inaugural event.
Africa Creative Agency encompasses 20 years of experience within the North American entertainment space coupled with 15 years of experience on the ground in Africa, amassing knowledge of the space and longstanding relationships with the continent’s key decision makers. We know and understand the business and culture of Africa and the U.S. We know what works in Africa and where to go. We’re the bridge between the two.